Marketing tools

October 29, 2008

Fuya Paint enjoys high profit margins in a shallow paint market thanks to its persistent pursuit of advanced technologies and sensitivity to market demand.

October 22, 2008

See how multinationals manipulate prices in the face of rising costs.

October 06, 2008

A growing consumer trend in fashion accessories is leading Chinese manufacturers to transform into “accessory solutions providers”.

July 29, 2008

With a comparatively high turnover and a 50% annual growth rate of profit margin, Ajisen’s Japanese-style noodles is just adding a new IT ingredient to improve its recipe for success.

June 16, 2008

Some say it’s a mission impossible for Shanghai Jahwa, but for Ge, it’s an irresistible challenge.

June 13, 2008

Yanjing Beer has already become a winner of Olympic Concept before the Games opens.

May 29, 2008

Overseas acquisitions have made Youngor the world’s first clothing company with a complete value chain, with cotton plantations, weaving, logistics and marketing included.

May 20, 2008

What should have been a relatively smooth consolidation process for Kraft in China turned out to be a lot more costly than it needed to be.

May 08, 2008

Do we have any opportunities in the China’s game console market?

April 17, 2008

Flexible sales strategies and strict cost controls have made Master Kong a champion in three different market segments.

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