Marketing tools

October 09, 2008

After years of poor performance, Leyou has finally found a formula for success.

August 05, 2008

How significant is it that Suning’s revenue surpassed Gome’s for the first time?

May 16, 2008

Expanding the number of medicine chain stores has met with disappointing profits. But how does Nepstar turn those losses into surpluses

April 28, 2008

Moreover, it should not be ignored that for companies, post-modernization means that their power will fall into other’s hands and an end is put to their authority. After the modernism era when companies define, design and promote their brands by themselve

April 02, 2008

Should flagship stores aim to showcase products, promote brands or try every possible way to retain customers?

March 29, 2008

Among eight significant episodes of 2007, six were related to the stock market. Securities, and especially stock, fully deserves recognition as the most eye-catching industry of 2007.

March 05, 2008

The new model of GrandBuy is duplicated via the application of its management system, and thus has firmed its commitment to an expansion strategy.

February 21, 2008

Through the integration of ERP, CRM, and supply chain platform, Giordano has developed a large online business with low cost.

February 20, 2008

Home Depot, the world’s largest home improvement retailer, is firing the opening salvos in a war for market supremacy in China.

February 14, 2008

US fast-food giant Yum! Brands aims to build on its success in China by introducing a Chinese menu.

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