As information plays an increasingly vital role in the catering business, entrepreneurs will have to forget about trying to be like Ctrip and surpass Ctrip.

Although lacking standardized products and restaurant styles, Zhejing Grandma’s Kitchen Restaurant Limited Co. has launched a nationwide multi-brand expansion. What kind of innovations will be made in the process?

Their success depends on how effective they are at concentrating resources to offer the best service and products to target customers. The concept is key to creating an optimum customer experience.