US fast-food giant Yum! Brands aims to build on its success in China by introducing a Chinese menu.

Standard Chartered Bank has opened a new door for local retail business with an attractive low-threshold credit product.

A strong brand with customized mission statement is becoming unavoidable in a ubiquitous media environment.

Lane Crawford hopes its successful “buyout operation” model would work well in mainland China.

The innovation of the Internet helps Shanghai Volkswagen achieve maximum results with minimum effort.

Cooperation with Gome is the first step of Dell’s 2.0 strategy to break through its traditional direct sales model.

From two-core to four-core, the clash between Intel and AMD in China heats up.

Sales at Nokia continue to climb thanks to an expanding market for mobile phones, and some big changes in the way Nokia handles it marketing channels.

The reforms led by Lim Haoguang laid a solid foundation for Shell’s localization in China. Lim now expects the Chinese market to open up even more.

The closing of the Starbucks branch in the Forbidden City provides an excellent opportunity to reflect on culture preservation in China.