A New Era in Public Relations In the Internet era, the PR industry needs to evolve from "arms" to "brains". The changes will trigger a revolution in business operations. More Headlines: Grandma's Kitchen Mix and Match Strategy Buffer Zone in Copyright Confrontations The Cost of Car Counterfeiting Great Prospects for "Small" PCs Li Ning's Olympic Battle MIIT's Three New Policies Li Ning Company plans to use the 2008 Beijing Olympics as an opportunity to boost its reputation and generate profit. The "Three Fixations" scheme and other new policies are pushing for change at the Ministry of Industry and Information Technology. Different Approaches to Dominance China Netcom Gets Disconnected from its Future How significant is it that Suning's revenue surpassed Gome's for the first time? China Netcom is no longer the master of its own destiny. Telecoms Dial into the Voice Search Market New Opportunities for Life Search Engines For telecom operators, voice search services not only represent expansion to a new field, but are also of strategic and critical importance in their business transformation. Service providers that specialize in local life information are poised to take a bite out of Google and Baidu. The Five Biggest Question Marks in Restructuring China's Telecom Industry The Race to Drive China's Alternative Fuel Vehicle Technology China's telecom industry has a long and bumpy road to travel if it is serious about reform. Alternative fuel vehicles are sparking new competition for technologies, standards, and government policies-but the future road for China's auto industry remains foggy. SPECIAL COVERAGE Making the Ordinary Extraordinary Their success depends on how effective they are at concentrating resources to offer the best service and products to target customers. The concept is key to creating an optimum customer experience. GoBelieve Keeps up with the Times Jiajia's No-Frills Dining Experience DinTaiFung: The Pursuit of Perfection MORE SPECIAL REPORTS Theory of Telecom Evolution The Future of Socializing Dancing on the Knife Edge HSBC's Path in China How does IBM Do Business? INDUSTRY SPOTLIGHT The Cost of Car Counterfeiting Like many other industries, the auto industry has leaders and followers. But China's long-term imitation-oriented business model is starting to show some serious side-effects. Great Prospects for "Small" PCs A second PC market based on portability, unique features and low cost is gaining ground.   TMT CHINA A New Era in Public Relations In the Internet era, the PR industry needs to evolve from "arms" to "brains". The changes will trigger a revolution in business operations. Buffer Zone in Copyright Confrontations Major copyright issues have seriously hampered the development of the online music business. What kinds of companies will survive?   CHINESE ENTERPRISES Grandma's Kitchen Mix and Match Strategy Li Ning's Olympic Battle What's in an Apology? The Roadside Ctrip Ajisen's Noodles Add a New IT Flavor A Promising New Source of Revenue New Opportunities for Life Search Engines New Opportunities for HR Outsourcing The Five-Year Patent War Is Finally Over! TwinDeer Thaws China's Rural Refrigerator Market The "Gold Prospector" in Hotel China Eastern: Falling into another Pit The Anyang Model: A New Solution for Clothing Industry Yanjing Beer Hopes Olympic Sponsorship Will Put it on a Winning Track   MULTINATIONALS IN CHINA Vietnam's Economic Cold is Becoming a Fever Profit Margin Pressure Puts R&D Spending to the Test Kraft Paid for Relocation Good Apple or Bad Apple? MasterCard: Between a Rock and a Hard Place Enter the Challenger: Nvidia ASB-A New Breed of Foreign-Owned Enterprise NBA China is about to Launch 2007: China Opens Its Financial Industry to the World China's Home Improvement Sector Gets a Facelift Chinese Food the Colonel's Way Standard Chartered's Open Sesame DING LIN CEOCIO CHINA REPORTER Private Enterprises Pay for "Original Sin" ZHANG XIAOJIE CEOCIO CHINA REPORTER Urban Commercial Banks and Capital Impulse CHINA CIO Does Outsourcing Really Save Money? Outsourcing means more than being cost effective. Its ultimate goal is the maximization of organizational flexibility and efficiency. The Roadside Ctrip Roadside freight stations can only make 10 transactions a day. But with the help of the Internet, the figure has become 800,000. Ajisen's Noodles Add a New IT Flavor With a comparatively high turnover and a 50% annual growth rate of profit margin, Ajisen's Japanese-style noodles is just adding a new IT ingredient to improve its recipe for success. A Promising New Source of Revenue CMSTDC has created a new source of revenue by becoming a critical financing link with its Warehouse Receipt Pledge. Going Green is all in the Details Once the data center is equipped, there isn't much room for modification. Therefore, it is vitally important to attend to the "green" details. Rebuilding the Real Estate Developers Under pressure from macro-regulations, regional differences and tough competition, the more far-sighted real estate developers are realizing that restructuring is more important than ever. Putting a Price Tag on IT Applications CIOs are finding new ways to make unrealistic demands on IT more realistic. The Smart Card Goes to Campus There is more to going electronic in college than simply reducing cash use on campus. China's Data Center Processes, systems and innovations are key factors supporting the National Bureau of Statistics of China. INSIDERS A Warrior Named Li Qinfu From manufacturing to services and real estate, Li Qinfu has once again challenged himself. The Other Side of Chen Shaopeng It's easy to forget that this gentle, modest man is also extremely focused and strict. The "Old Master" Looks For a New Image Some say it's a mission impossible for Shanghai Jahwa, but for Ge, it's an irresistible challenge. Principal Mao Lixiang Mao Lixiang places more emphasis than his peers on developing successors for family businesses. FAST-GROWING COMPANY Small Ornaments, Big Business How do a roadside 10-yuan store became a leading retailer with RMB100 million (US$13 million) revenue in the small ornament industry in three years? Up and Down the Biopharmaceutical Industrial Chain The value of Beijing Sinovac Biotech Co., Ltd. is more than the market opportunity for the successful hepatitis A vaccine. Excellent R&D, manufacturing, sales and the capital market ensure its success. Why Orange is the Paint Industry's Favorite New Color Growth in the paint industry may soon depend more on the growth in fruit orchards. Mingya: Tailor-made Insurance Supplier Will the neutral model of insurance supermarket have sustained vitality? War Declared on PCs Centerm's industrial transformation is encouraging exponential growth. Standardized Chinese Fast Food Becomes a Hit With a breakthrough in standardization for steam cooking, Kungfu is finding success as a fast-food restaurant chain. ADVERTISEMENT NEWS ANALYSIS Private Enterprises Pay for "Original Sin" What's in an Apology? Vietnam's Economic Cold is Becoming a Fever Domestic Cell Phone Makers Dial for Dollars Chinese Enterprises Embark on IT-enabled Manufacturing Urban Commercial Banks and Capital Impulse Lights, Camera, Bank Loan Profit Margin Pressure Puts R&D Spending to the Test Kraft Paid for Relocation Reviewing the 2008 Report Video Websites: in a Sea of Woes and Fire Q1 2008-Hard to Understand Business Climate Changes, where to Relocate? WAPI on the Way China Development Bank Failed to Invest in Citigroup Traffic Means Everything to Websites How Much Longer Can Ordinary Investors Play the China Fund Game? Ten Major Events About to Happen to Huawei What Goes Up, Keeps Going Up--2007 Business Hotspot Review China's Strategies of Balancing Trade with the EU MORE FOCUS STORIES New Opportunities for HR Outsourcing The Five-Year Patent War Is Finally Over! Reflections on "Donation Gate" TwinDeer Thaws China's Rural Refrigerator Market The "Gold Prospector" in Hotel China Eastern: Falling into another Pit The Anyang Model: A New Solution for Clothing Industry New Challenge for Competition Yanjing Beer Hopes Olympic Sponsorship Will Put it on a Winning Track Chinese Mobile Phones under Siege Truth in a Time of Abundance Search Service Provider or Telecom Carrier? Taking on the Trojans Big Business in Hard Work Going after the GEM, Again A New Global Giant Laundry IC Cards Hired by Retail Banks